“Do good business while doing good” is the philosophy that separates Channel Factory from competitors. Founded by first-generation immigrant Tony Chen, the company is making digital ads more effective and accountable by categorizing and activating video content that is inclusive, safe, and contextually relevant. Their mission is simply to constrain negativity and amplify positivity.
 
Those actions align with the values of East West Bank, which has supported Channel Factory as they promote unique creators and enable communities to be seen, heard, and monetized. Which in turn leads to more customers and more sales for advertisers like Starbucks and Disney—a win, win. With every innovation in advertising performance, the team continues to bring inclusivity and positivity to digital spaces.
 
Read the full story in our 2023 Annual Report